Cooler lunch bag, as a practical tool for people to carry lunch, plays an important role in modern life. It's popular with everyone from office workers to students.
Its main function is to properly store all kinds of food, maintain the freshness and integrity of food, and avoid damage or deterioration of food during carrying. In terms of design, the lunch bag has many characteristics. In the selection of materials, heat insulation and insulation materials are often used, such as aluminum foil, foam, etc., to ensure that hot food can maintain a certain temperature, and cold food can also maintain a low temperature. The appearance design pursues the combination of fashion and practicality, with rich and varied colors, novel and unique styles, and different sizes according to different needs to meet the needs of people carrying different portions of food.
According to different uses and designs, lunch bags can be divided into many types. For example, the minimalist lunch bag used by office workers is usually small and easy to carry to the office; Students prefer lunch bags with cartoon characters or personalized patterns to add interest. In addition, there is a large capacity family picnic lunch pack that can accommodate multiple portions of food and drink.
With the improvement of people's quality of life, the demand for lunch bags is also changing, and the future lunch bags will develop in a more environmentally friendly, intelligent and personalized direction.

Industry pain points
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01
Versatility and personalization are difficult to balance
It is difficult to design a lunch bag that can meet the needs of most people. For example, an office worker may need a multifunctional bag that can fit a laptop and lunch, while a student may need lightweight, personalized patterns that make it difficult to fit all needs into one design. -
02
Storage space
Some lunch bags are difficult to store when not in use due to their shape and structure, which will take up a large space and inconvenience consumers' daily life.
Customer Needs
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picnic bag
The Johnsons often took their young children to a suburban park for picnics, and during the picnic, they found that the ordinary picnic bag had many shortcomings in the parent-child scene. On the one hand, they are worried that sharp objects such as tableware in the bag will cause accidental injury to children; On the other hand, it is hoped that the picnic kit can add some interesting elements and let the child participate in the picnic more actively.
Their requirements for the picnic bag are: soft protective pads for all items in the internal storage area, especially the tableware area, which has a special pocket for tableware; The appearance of the picnic bag is designed to be a cartoon character that the child likes, such as printing cartoon tasks or letters; Add some interactive small designs, such as a small pocket on the outside side of the bag to place parent-child game cards, and a hook on the side of the bag to hang small toys; The material should be environmentally friendly, non-toxic, odorless, and safe for children to touch.
We have developed a range of parent-child themed picnic bags for families like the Johnsons. Environmentally friendly non-toxic fabrics are used, the storage details pay attention to safety protection, and parent-child interactive props are configured in the bag. This series of picnic bags has received a warm response in the parent-child market, becoming a popular choice for parent-child family picnic, and has also established a good reputation for manufacturers in the field of parent-child outdoor products.
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picnic bag
The Smith family is a big family that loves outdoor activities. Every weekend or holiday, they will organize outdoor picnic parties with at least 8-10 people, including the husband and wife, both parents and the children's Cousins. In the past, when picnic, they need to carry multiple bags to hold food, tableware, drinks, etc., not only inconvenient to carry, but also easy to miss items.
In the market research, they found that most of the picnic bags have limited capacity, which is difficult to meet the needs of the family travel. So, they put forward a custom demand to our company: they want to have a large capacity picnic bag, the interior design of multiple partitions, a special place for tableware, a separate layer for fruit, and the external side can hold drinks in the net bag belt; The external material should be waterproof and wear-resistant, and the bottom has a thick design to prevent damage when dragging on the grass; Equipped with strong and comfortable shoulder straps and hand handles, easy to carry in different scenes.
According to this demand, our company improved the design of the existing large-capacity picnic bag, adjusted the internal structure to increase the partition, selected high-strength waterproof Oxford cloth as the external material, and strengthened the bottom protection. The final product was highly recognized by the Smith family, which solved the problem of inconvenient carrying of outdoor picnic items for their large family. This custom picnic bag also met the needs of large family travel, and was welcomed by families with the same situation after promotion in the local community, and opened up a market segment for outdoor products for large families.
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Cooler lunch bag
A customer for elementary school students ordered a batch of lunch bags to be printed with a cartoon of a small bee. Considering the frequent contact with food, the lunch bag is easy to stain, and the customer wants the internal material to be easy to clean. The lunch bag is made of waterproof, oil-resistant, food-grade PEVA material on the inside and PP weave on the outside. Even if the food soup accidentally spilled, just wipe with a wet cloth, it can be easily cleaned up, without complicated cleaning process, which greatly saves time and energy. In addition, the design of the lunch bag is compact, easy to fold, portable style, easy to carry.
CUSTOMER REVIEWS
What travelers community are saying.
M**** M** E***
Purchasing director
New purchase so I have not used it much yet. First impression is it well build and lots of storage. Fits my larger size lunch trays with plenty of extra room. Good size for day trips or hiking.
K*** A
Purchasing director
I got this because I wanted to have an easy to carry, durable and decent looking insulated lunch ‘bag’ to carry my lunch in. A small plastic cooler would be a 'better' insulator but also very rigid and harder to carry/move with a fixed size. A fabric insulated bag lets you fill it up to capacity or not and if not it is 'smaller'.
A C****
Manage
I like that it has a compartment at the top for silverware. I got this for my husband who prefers not to eat with plastic utensils. It has shoulder straps which frees up your hands. Large center compartments in addition to side and front compartments. This had plenty of room for one person. I would order a larger size for a family picnic.
T** B***
Purchasing Manage
I love that it has room to carry so much. I work long hours and often 12 or more hours a day so I pack a couple meals and snacks in my bag. It hasn't had any issues with keeping my food cool either. Definitely worth having.


Frequently Asked Questions
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Do our lunch bags support customization?
>Of course! We are the source factory, directly connected production, can provide you with a full range of customized services. It doesn't matter if you print your own logo on your lunch bag, adjust the size to your needs, select specific materials, custom colors, or even design unique packaging. Welcome to communicate details at any time, we will do our best to meet your individual needs.
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What are the materials of the lunch bag?
>The common lunch bag materials are nylon, Oxford cloth, non-woven fabric, insulation aluminum foil and so on. Nylon material lightweight, wear-resistant, waterproof; Oxford cloth has high strength and good durability; The price of non-woven fabric is relatively low, and it has certain flexibility; Thermal insulation aluminum foil has good thermal insulation performance and can maintain the temperature of food. Some lunch bags also come in a variety of material combinations, such as nylon or Oxford on the outside and insulated aluminum foil on the inside.
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How do I clean my lunch bag?
>Generally speaking, nylon and polyester fiber lunch bags can be wiped with a damp cloth to remove surface stains, if the stain is stubborn, you can also use a mild detergent gently scrub, and then put in a ventilated place to dry. If there are stains on the inside of the aluminum foil material, you can also wipe with a damp cloth, and be careful not to use sharp tools to scratch, so as not to damage the aluminum foil layer. Leather lunch bags should be cleaned with a special leather cleaner and then dried with a soft dry cloth.
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How long will a lunch bag keep you warm?
>It depends on the thermal insulation material and process of the lunch bag, the general ordinary thermal insulation lunch bag can keep the temperature of the food 2-4 hours, the better quality professional thermal insulation lunch bag uses a thicker insulation layer and high-quality thermal insulation materials, the thermal insulation effect may last 4-6 hours or even longer.